Using GIS technology for site selection is a standard operating procedure for retailers
in the United States, Western Europe, and elsewhere in the world. Though India is
now rated as the number one retail opportunity globally (see “Latest News” on the
home page) few of the GIS capabilities available elsewhere have been replicated
in India. Castle Consulting India is now remedying that situation by offering state-of-the-art,
online GIS tools and data bases for India’s top 100 cities. As summarized below,
our GIS technology applies to both the inter-city and intra-city retail site selection
decisions .
For each
of our clients, periodically we update our data bases and conduct proprietary filtering
analyses of India’s cities to identify those cities with the greatest retail investment
potential based on such factors as each city’s economic momentum, real estate prices,
competitor saturation, etc
Our clients
enjoy unlimited online access to innumerable detailed maps of the cities that interest
them. The maps include both descriptive assessments (such as the ward-level Population
Density map on the right) and client-specific, proprietary investment target areas
(such as the scoring model map on the left, which might be displayed by ward, real
estate submarket, pincode, or other geographic units).